Dhruv Vaish’s designs are marked by bold yet restrained colours and unconventional, confident lines. The designs, aimed at making the wearer feel comfortable and look good, embody his belief that fashion should not be too loud or overwhelming. 

The designer’s artistic influences can be traced back to his upbringing. His mother, an amateur artist, inspired his early experiments with paper mache. His family's long-standing tradition in tailoring was also crucial, with his grandfather and father running a bespoke tailoring shop. 

Vaish believes that men's fashion has shifted over time to accommodate a greater emphasis on style. He accepts that social media has contributed to this change, which has led to men planning their looks in advance–there is a forethought now among men when they choose their outfits. Despite this progress, Vaish realises that working with artisans who resist change can be challenging, so he encourages them to explore new materials and techniques.

Fast fashion poses a significant challenge to the designer, especially when using natural fibres like cotton, linen, and silk, which makes it hard to compete on pricing. Despite this, his commitment to sustainability drives him to promote a more eco-friendly and thoughtful approach to menswear in India.