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Culture and Heritage are the bedrock of Fashion

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Longform

THE HANDS THAT KNIT THE HAT THAT HAILEY WORE

From Rajkot to Vogue, the little-known story of entrepreneur Mina Patel.

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OBJECT, in print

A sneak peak into our fashion features and stories found on the JoB

Fashion and development—these two words often imply a transformation from one season to another. At Object we take this one step further and look at the impact of rapid industrialisation on attire; the impact each new t-shirt has on the environment; what natural disasters do to the political economy in a crafts belt and the impact of fashion imagery. Our writers and interviewees deliver what we promise: fashion for the bookish.

Images from first to last: The cover of Issue I; A shoot in a colonial mansion in Bombay, under the stands at Wankhede.
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The nomad's box

Discover our digs by dipping into our luxury box, with the strongest tote for your adventures, a robe for balmy nights, knit hats, a teak and bamboo box and a little something to keep you full on the road.

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Magazine

Our maiden issue: high gloss, high fashion and dare we say, highbrow. Object is available for sale at select bookstores around the world and in our online shop. Limited prints on paper glossier than your glossiest lipgloss, we we hope it rests safely on your coffee table as India’s first coffee table magazine. To preorder your copy, subscribe to the box and make sure you get yours first!

the nomad's route

Wonder where we go to get you the news, the pieces and the inspiration behind our shoots? Our keepsake map available with each box will guide you along the way.

discover designers and artisans from the journey

On each journey Object discovers artisans and curates a list of designers that resonate with the voyage around India. The people below stand out in their field by their techniques, fabrications and ideas. Come discover their finery.

sonal ben

sonal ben

artisan

Sonal Mehta works with marginalised communities in Gujarat, particularly the Kotwalia bamboo workers of Dang, empowering them with modern bamboo utilisation techniques.

Raffughar

Raffughar

Designer

Unabashedly political and contemporary, Rather’s work stems from his Kashmiri identity. The art of Raffu, or the healing of fabric, is melded through Raffughar’s alchemy to speak of the travails of an uncertain life in the valley.

Line Outline

Line Outline

Designer

Line Outline is a cry against what the designer Deepit Chugh calls ‘hardcore mass’ retail, where the choice of clothes that men can wear is severely limited in range and imagination. Line Outline is an attempt at changing this state of affairs.

Aeka by Anupriya

Aeka by Anupriya

Designer

Aeka is Sanskrit for the number one. It denotes the matchless zeal with which the brand approaches linen, the designer’s favourite fabric, to make sustainable designs for young and environmentally conscious consumers.

Fool Dost

Fool Dost

Designer

Fool Dost works with artisan communities from Gujarat, West Bengal and Madhya Pradesh, amalgamating their work with Laura Halliwell’s cuts and silhouettes.

Terra Tribe

Terra Tribe

Designer

Charmee Ambavat works with a colour palette that has been long disregarded in the annals of fashion: the many shades of brown, green and white.

November noon

November noon

Designer

November Noon is an attempt by the designer Deepak Shah at bringing heritage handloom closer to the younger generation. His outfits are replete with traditional and modern motifs.

Vijendra Chhipa

Vijendra Chhipa

Artisan

A work that carries with it a certain mindfulness takes the artisan away from all the humdrum of mechanisation.

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