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The Pushkar Push

Follow the footsteps of Object’s reporters and designers as they discover the markets of Pushkar, a haven for the hippie look.

Words by:

Yash Srivastava

Photos by:

Prateek Shrivastava

How many of us have not gone on trips with the mission of sourcing something that we’ll remember beyond the trip? A relaxed yet global town north-west of Ajmer in Rajasthan, Pushkar is where you can find the most interesting clothes and other knick-knacks you can use to put together a look. 

If you believe in the philosophy of fashion, in the deep-seated desire for self-expression, you will truly find yourself in this town’s bustling marketplaces. We call Pushkaresque markets epic because they’re almost legendary, their names passed from one ear to another—between secret hippie gatherings in the younger parts of cities—and they thrive with little need of advertisement hundreds of kilometres from any metropolis. The markets sure are busy but they’re not overburdened—every shop-owner has the patience to let you try out between each of the two things you cannot decide between. 

Handmade never really goes out of fashion. Having the time and space to work with local artisans, these markets have mastered the balance between profound encounters between an article and its possessor and between the market and the artisans. The artisans of Pushkar are the invisible hands that transform the market, giving it at once a global and a local effect. Such markets are a source of joy to those of us who visit them to the extent that we almost don’t want them to become too popular a destination, which they inevitably become.

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Paints used for block printing strike a pose against the setting sun; An artisan hard at work, pressing ink onto a block from a trough; The workman’s tools.
Shop the Look (3)
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Gainda flowers, men lazing in the sun—everyday scenes at a market in Pushkar; The ‘Collector’s Paradise’ displays the rare embroidery skills of the people of Pushkar.
A weapon shop in Pushkar, forged in the fires of tradition and honed to perfection by master craftsmen.
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A cart full of footwear for sale at a market in Pushkar, displaying everything from traditional juttis adorned with intricate embroidery to contemporary sandals.
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A woman at work, repairing a pot in front of her home. In Pushkar's markets, every touch is a revelation, every texture a temptation; Miniatures displaying the many characters and gods of the city displayed next to other paraphernalia, in a Pushkar shop.
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Pushkar’s cosy record shops are filled to the brim with songs from every era; As day fades into night, Pushkar's markets come alive with the soft glow of twilight; The people of Pushkar pride themselves on their attire. Complete with shirt and pyjamas, the men can be seen sporting a bright red pagri—a ubiquitous characteristic of Rajasthani attire; The market at Pushkar features a plethora of garments that are breezy, hip and cosmopolitan; A trippy piano ceiling invites you to a music shop in Pushkar where one can find timeless tunes amid the gentle hum of the bazaar.
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Yash Srivastava

Srivastava is a staff writer at Object.

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